Business Program

It emphasises the need for having a proper business plan before setting up a venture and provides critical inputs needed for developing an effective business plan.

Entrepreneur Professional Development

Many people aspire to set up their own businesses and they come across a number of business ideas. However due to the lack of awareness about the guiding principles of entrepreneurship they are unable to implement their business ideas. Some of them do start their ventures, but fail to achieve the desired outcome due to the absence of a coherent business plan. This course introduces the guiding principles of entrepreneurship in a structured manner and helps participants to develop and assess their business ideas. It emphasises the need for having a proper business plan before setting up a venture and provides critical inputs needed for developing an effective business plan.

Purpose of the program

This programme introduces participants to the key facets of Entrepreneurship. It helps participants to understand the entrepreneurial process and exposes them to the challenges, problems and issues faced by entrepreneurs who start new ventures. This programme will be beneficial to those who are interested in launching their own business venture and for entrepreneurs who are running their own businesses. It provides guidelines for successfully launching and growing an entrepreneurial venture. The case discussions will help participants to understand the practical aspects of entrepreneurship.

learning Outcome

• identifying and evaluating business opportunities;
• conducting feasibility analysis and developing a business plan
• building a new venture team;
• obtaining funding;
• choosing a form of organisation and legal issues; and
• protecting intellectual property.